How to Improve Adsense Earnings Without Increasing Traffic

Are you tired of checking your AdSense earnings only to see that you've made just a few cents - or nothing at all? We've all been there. It's frustrating. Sometimes you feel like it's hopeless. Here are a few things you can try to increase your earnings - without increasing traffic.

Step1

CHANGE AD PLACEMENT When you visit a web page, where do your eyes fall first? More often than not it's the top left area of the page. Why? We read from left to right, top to bottom. Our minds are trained to start there. Because this is the case, content in the top left area of a page is perceived as more important than content in the lower right portion of a page. For ads, this (typically) corresponds to more clicks. If you don't want to place ads in the top left, make sure you place them in a prominent location on the page. If users have to look around for your ads, they won't get clicked.

Step2

Google provides several color templates and allows you to create and save your own.

CHANGE AD COLOR You have two basic options for the look of your ads. Do you want the ads to 1) stand out from the page or 2) appear to be part of your content? If getting clicks is your goal, the second option is usually better. Ads that stick out and look ugly are less likely to be clicked than ads that fit in nicely with the surrounding page. The ad setup page of Google's AdSense site allows you to customize the shape and color of your ads. Try to match your webpage's font and color. It probably won't be exact, but an approximation is better than hideous, contrasting colors on an otherwise great-looking site.

Step3

VARY AD TYPES Google AdSense offers several ad types for websites: text, image, and link unit. Each type has advantages and disadvantages. Image ads are great for getting attention. They stand out while looking good on the page. Text ads integrate well with text content on the page - i.e. inside of artcles. Link units usually perform best near a navigation menu or header. If the user doesn't find what he/she is looking for, perhaps one of the ads will appeal. Which type of ad you should choose depends on two things: - Where will the ad be placed? - What will be near the ad? In my experience, text ads work best when in/near text. Image ads are best in the header or on the sidebar. Link units are most profitable near menus and other links.

Step4

TRACK ADS AdSense provides the option to track ads via "channels." If used properly, channels can show you which ads are being clicked and which aren't. For example, my blog has two AdSense units at the top of the page. Each has its own channel. The 250x250 square on the left is assigned to a channel called "250Square" - and the 468x60 rectangle in the header is assigned to a channel called "HeaderAd." You may say, "That's great, but what's the point?" Let's consider a scenario for a moment: The 250x250 ad gets 3 clicks, and the 468x60 ad gets 2 clicks. Without channels, AdSense would show me that my ads got 5 clicks altogether. That's nice, but I have no idea which ads were clicked. With channels, I can not only see that my ads received 5 clicks. I can see *which* ads were clicked, how many views they got, etc. With this information, I can see which ads are performing well and which ads are not. If I know what's working and what isn't, I can use what works and lose what doesn't.

Step5

INCREASE CONTENT KEYWORD DENSITY Google AdSense picks ads to display based on your content. If you want ads about a given topic to be displayed, you should use keywords about that topic. You know your visitors better than AdSense. So to make sure Google serves ads that you know will appeal to your audience, you may have to tweak your keywords a bit. For instance, if you want ads about iPods to show up, use the word "iPod" as many times as you reasonably can without keyword stuffing. Make sure you maintain readability, though. Your content needs to make sense and be readable to humans - not just search engines. Don't use your keyword so many times that your content quality suffers.

Step6

PLACE ADS INSIDE YOUR CONTENT Put banners and small ads inside your content. Your readers are going to be looking there anyway. As I stated earlier, text ads seem to perform better inside text content. However, there are cases in which this isn't true. It depends largely on 1) your keywords and 2) your target audience. So experiment a bit. Play around with the type of intra-content ads you use.