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There are many ways to optimize your website for search engines. It's important to utilize all of the methods for search engine optimization that are legit and avoid SEO companies that employ deceptive or disapproved methods. Read these steps to learn about the different types of SEO.
Things You'll Need:
Back links
Press releases
Syndicated articles
E-newsletters
Step 1
Understand "black hat" SEO. This is the dark side of SEO. It involves deceptive measures to trick both customers and search engine robots. Methods like "cloaking" and "spamdexing" will not only frustrate users, but may get you lower search engine ratings in the long run.
Step 2
Understand keywords. When users are looking for your website, they'll use keywords or search terms. Pages with many relevant keywords in the first 50 to 70 words will show up higher on the search results.
Step 3
Understand inbound links. Inbound links are another fundamental way that search engines rank websites. Essentially, an inbound link is a link from another website to yours. The more relevant inbound links you have, the more popular site appears and the higher it gets rated.
Step 4
Optimize on-page content. This involves fine-tuning the contents of the website to make it more friendly to both users and search engine robots. Optimizing keyword density, including meta tags and structuring the website will help a site rank high in the search engines.
Step 5
Create articles for syndication. Developing informative, unique content and then sharing it with other sites is an excellent way to build back links.
Step 6
Send out press releases and e-newsletters. These help build link popularity and awareness of your site as well as encourage previous customers to return.
These settings will be explained more in detail as more queries arise :)
This ehow is about getting your blogger or blogspot ranking high in any search engine. It assumes you already have an account with blogger. If you don't, sign up with them. It's fast and easy.
Do your research before you type in what the url of your blog should be.
Decide on what subject or subjects to blog about. Then you will have to find the right keywords for these subjects.
Use the google adwords tool to find the right keywords. Keywords is a combination of 2 or more words that search engines to rank your blog.
Type the subject you want to write about in the box which says "enter one keyword or phrase per line".
See what keywords are there and focus on the ones which have higher traffic. Click on the global search volume column so that the keywords with higher traffic are at the top.
The next step is to see how much competition there is for that particular keyword. Open up google search or another major search engine page in a new tab of your browser. Type in the keywords in quotes. Note the number of sites available for that keyword. This is your competition. You want to choose keywords with the highest demand and lowest competition.
If there is too much competition, then go back to your google adwords result and use the next keyword which has search volume. Place that in the search engine and see what the competition is. Continue doing so until you find the right keywords for your subject with low competition.
It's very possible that the subject you want to blog about has keywords in which the competition is too high. You are not able to find keywords with high search volume and low competition.
In this case you will have to use long tail keyword to get your foot in the door of the first page of search results. For example, if I wanted to blog about making money online and noticed the competition is too high for those keywords. In that case I would create a long tail keyword by using those keywords and adding 1 or more keywords to the end of the phrase. I could use make money online now, make money online easy, or make money online with adsense. The secret is finding words to keep your phrase as short as possible while keeping competition low and demand high. You will have to try many keywords. There are also free and paid keyword tools on the internet to help you find that perfect keyword phrase.
After keyword selection is complete, keyword placement and keyword density can be worked on. Place your keywords in your url, title page, first post title, and in the first sentence of the first post of your blog. For each page of your blog you will have to keep the keyword density at 2%-4%. This means if on one page of your blog you have 400 words, the main keywords should be repeated 8 - 16 times. Don't over use your keyword or search engines will consider it spam.
Ideally you should have several pages of your blog already built up before publishing. The more word count for each page the better. 400 or more word count per page is ideal. 1000 word count per page is excellent.
Then work on backlinks. These are links which point to your website and your website does not point back to them. They are also called inbound links or one way links. Ideally your content should be so good that people will naturally begin to link to your site and you will rank high without doing much.
Often the process needs help getting jump-started. Pick popular sites where links can be created to point back to your sites. Article sites are often the best choice in this area. Some article sites allow you to put links and some forbid it. It's best to write a short amount of content on these site and have them point back to your site. Don't put your best material on other sites! The best article sites which allow one to put links and not write too much material are listed in the resources section.
Continue building inbound links slowly and steadily using social sites, book-marking sites, article sites, directories, blogging sites and commenting on other blogs.
Sign up for google analytics to determine who is visiting your site, why are they there, and where did they come from. Use this information to tweak your blog for maximum visitors. Analytics is free but will take a while understanding.
Continue making long posts with your main keywords and keyword density in mind. Do this on a regularly basis. Not more than 1 post a day and Not less than 1 post a month. Continue building backlinks and tweaking your site. These 3 things will slowly but surely lead you to the fist page of any search engine.
SEO stands for search engine optimization. Writing SEO articles for the web is easy, after you know certain strategies to make them SEO friendly. Learn how you can write SEO articles for the web and increase traffic to your web site.
Learn what SEO does. Search engine optimization increases the traffic to a web site by moving the site up the ranks within a search engine. The higher a web site ranks in the results from a search engine, the more likely a user will visit that web site.
Decide on the topic and direction you would like to write about. Do not worry about the title. A title can be given after an article is complete.
Don't overthink. People begin writing SEO articles and think they have to make it completely perfect. You will be able to create a lot of perfect articles in the future. Right now you need to get started and practice.
Place your keywords within your article. Make them work within the sentences. Do not put too many SEO keywords within your article or it will look as though that is your main mission in writing this article.
Correct all the grammatical mistakes you can. Insert more information that may be relevant to your SEO article or remove any information that you think is not suitable for your SEO article. Go through everything in a detailed manner.
Re-edit your work. Make sure you look over your work as much as possible. If you are working for someone, you do not want to appear to be sloppy in your spelling and grammar.
While Search Engine Optimization (SEO) campaigns can consume considerable resources, there are several simple steps that everyone can take to improve their Website’s organic ranking.
(1) FIRST STEP: CHANGE YOUR THINKING
Many people regard Search Engine
So, the first step in simplifying SEO is to change your thinking from optimizing an existing Website, to creating an optimized Website from the ground up by following simple best practice rules for Website content, links and pages. And then, continue following these rules as content is updated and as your Website evolves over time.
SUPPLY PICTURE NAMES AND PICTURE DESCRIPTIONS
By using appropriate and descriptive file names for your Website images along with using good Alt text, you can provide search engines with more information about the content of pages on your Website and improve your organic ranking. For example naming a picture “coke-bottle-ring-CBR12.jpg” is better than just “CBR12.jpg” for the picture name. Also, whenever possible include descriptive ALT text of the images used on a Website (e.g. “Amy Artist in her Workshop” versus just “Amy”).
This Google Webmaster Help article describes Google’s guidelines for using and publishing images, including the role of picture names and Alt text (NOTE: A live link to this article is included in the Resources Section): http://www.google.com/support/webmasters/bin/answer.py?answer=114016
CREATE PAGE TITLES AND PAGE DESCRIPTIONS
By making use of TITLE and DESCRIPTION Meta tags, Webmasters can influence the content of the title and summary (a.k.a. Snippet) that is used for their Website page in Google Search Results. These tags also give Webmasters another opportunity to include keywords that reinforce the theme content of a Web page.
This Google Webmaster Help article describes how to change a Website page Title and
Description and consequently the search results snippet: http://www.google.com/support/webmasters/bin/answer.py?answer=35624
REMEMBER: “TEXT IS BEST FOR CONTENT AND LINKS”
Rich media content (such as Flash, Silverlight and videos) is becoming more popular on Websites everywhere. However, search engines can have difficulty finding and interpreting text and links embedded in rich media, meaning that your Website may not get credit for this content and your organic ranking will suffer. Most search engine robots are much more effective at crawling and indexing Website text than rich media content and they can have difficulty navigating dynamically generated web pages or deciphering page links contained in rich media content.
This Google Webmaster Help article provides suggestions for reducing the impact of using Flash and other rich media files on your Website: http://www.google.com/support/webmasters/bin/answer.py?answer=72746
USE KEYWORDS IN YOUR DOMAIN NAME AND PAGE LINKS
Search Engines prefer a Website URL structure that is as simple as possible, and one that is intelligible to human beings (i.e. with readable words). So when choosing a domain name attempt to incorporate words that describe the purpose of your business. For example, a business that does printing would benefit from a domain name that incorporates the word “print”. Also, a Web page URL that ends with about-us, products, company, services, or product-support will be more favorably regarded than a Web page URL that ends with page1, id2, node3 or x4yz. Furthermore, consider using punctuation to separate words in your URLs, some search engines prefer hyphens “-” to underscores “_” (for example use: “red-coat” instead of “redcoat” or “red_coat”).
In addition to the benefit in search engine ranking, by using keywords in your URL structure, you will make it possible for users to type in your domain name or Web page URL from memory and more easily create links to your Website content.
This Google Webmaster Help article has several tips on improving a Website’s URL structure: http://www.google.com/support/webmasters/bin/answer.py?answer=76329
THE NOT SO QUICK OR EASY SEARCH ENGINE OPTIMIZATION
Search engine rankings can be influenced by more than a hundred individual factors, and the factors used along with their relative weighting can change (and often do change) from one day to the next but, it is widely recognized that two factors always figure prominently in determining page rank:
1. High Quality/Unique/Fresh Content
2. Inbound Links from “reputable” Websites
Please note that the quality of inbound links (determined by a Website’s reputation) is far more important than the quantity of inbound links. When Website A has a link to content on Website B, Website A is in effect using (or risking) its reputation to endorse Website B. Conversely, note that by having a link in your Website to a page on another Website you are using your Website’s “reputation” to endorse the content on the page where your link is directed. Although the definition of a “reputable” Website will vary by source, popular media outlets such as The New York Times and The Washington Post are generally regarded to be highly reputable Websites.
While creating high quality unique content that is updated frequently will require a considerable commitment of resources, you will reap benefits that include more frequent visits from users and a higher probability that others will want to place links on their Website to your content, in addition to improving search engine rankings. The other long-term high resource commitment to search engine ranking is to establish relationships (and page links) with other like minded Webmasters and their relevantly themed Websites. Obviously linking to direct competitors is not something that anyone would recommend, yet links to or from Websites not relevant to your users will most likely not be used and would provide only questionable benefit to your search engine rankings. Needless to say, a link building campaign will not be quick or easy.
NEXT STEPS
If you feel like you are ready a more advanced exploration of Search Engine Optimization, a good resource to start with is “Google’s Search Engine Optimization Starter Guide” document which can be downloaded from the Google Webmaster Help article on Search Engine Optimization:
http://www.google.com/support/webmasters/bin/answer.py?answer=35291
The Google Webmaster Help articles titled “Webmaster guidelines” and “Google-friendly sites” are also excellent references:
http://www.google.com/support/webmasters/bin/answer.py?answer=35769
http://www.google.com/support/webmasters/bin/answer.py?answer=40349